Our Birth Story

I am brought up in Mumbai and have seen the city transforming. Back in the 90’s, the common man visited a restaurant once in a quarter! May be! The restaurant then was still termed as hotel. Cut!!! Its 2014, the common man now has far more choice than the Punjabi, Maharashtrian or South Indian restaurants.

Today you have generic Udipi restaurants, fine dining restaurants, QSR’s (Quick Service Restaurants),  etc. To add, the variety of cuisines available make’s eating more exciting. The common man today averagely has at least one meal in a week in a restaurant.

With that said, none of the restaurants cater to the daily tiffin needs of individual in Mumbai who either are native Mumbaikars or those who have migrated for Education or Job. Time has become of essence today and cooking seems to be difficulPeople still have to bank on the dabawala or the mess or the office caterer for their daily food the quality and variety of which is well known. The only other alternative to have good home cooked food was actually making your lunch box at home yourself and get it. A few also experiment by having a maid, cook food for them. But that hardly works in a consistent way.

Even if the made or you yourself cooked well, commuting with a lunch box is a challenge prima facie for three reasons.

1.    Commute happens on a bike/local trains/buses. So carrying a lunch box is either
        tedious or messy

2.    With both husband and wife working full time, to purchase vegetables and cook
        quality food daily is a challenge

3.    Many paying guests(PGs) many of whom are students or working professionals
       and bachelors in the city needs quality food

Now that gave us a feeling that there is definitely an extreme need to service all such Mumbaikars with good, healthy, hygienic daily meal service. All the management books I read and the experts I worked with in my career always said, “If you think you have an idea and your gut feel says it will work, chase it. However before chasing, do a reality check and put some number in place to justify your gut feel and investments you plan to make.”

We finally concluded on what our gut feel told us. Today in Mumbai, we plan to become professional service provider of daily meals and caters to functions or party orders taking into consideration parameters like, health, hygiene, quality of food, cost, variety, redundancy, easy planning, handling, disposal, ordering, payments and reliability.

That was the “Ah Ha” moment. The decision was made. Build an organisation that will be focus on catering to customers who desire to have good quality food daily.

It will be good if the readers of this blog can help us understand if there are any challenges they face daily to have home cooked good food. This will help us focus on those areas and try and address them through our continually improving service.